Hair removal can be the absolute worst—painful, messy, and not exactly the kindest thing you can do to your skin. Aaliyah, the founder of Sugardoh, knew this struggle all too well.
After getting fed up with traditional waxing methods that left her irritated and uncomfortable, she decided to take matters into her own hands. That’s how Sugardoh, a gentler, all-natural alternative, was born.
Were the sharks interested in Aliyah’s solution for waxing?
Let’s find out in our Sugardoh Shark Tank update and pitch recap…
In a hurry? Here’s a quick summary of what happened to Sugardoh after Shark Tank.
Aaliyah appeared on Shark Tank Season 16, asking for $500,000 in exchange for 10% equity in her hair removal brand, Sugardoh. Despite her pitch, the sharks chose not to invest due to concerns about the company’s high valuation, existing debt, and cash flow challenges.
As for a Sugardoh update, the brand has grown its presence by teaming up with Urban Outfitters. Not long after the episode aired, Sugardoh also marked its fourth year in business.
Table of Contents
Sugardoh Shark Tank Deal
| Shark | Result |
| Daymond John | No Offer |
| Mark Cuban | No Offer |
| Kendra Scott | No Offer |
| Kevin O’Leary | No Offer |
| Lori Greiner | No Offer |
What Is Sugardoh, and Why Is It Different?
If you’re not already familiar with Sugardoh, it’s time to get acquainted. This brand offers all-natural sugar-based hair removal kits that are kinder on the skin and the planet.
No heating, no harsh chemicals, and no wasteful packaging—just sugar, water, and citrus. Simple, right?
But don’t be fooled by the simplicity. These kits are designed to pull hair from the root while exfoliating your skin, making them a dream for people with sensitive skin.
Think of it as waxing—but without the ouch. What really sets Sugardoh apart is its commitment to sustainability. The products are compostable, cruelty-free, and thoughtfully made for eco-conscious consumers.
Meet the Sugardoh Founder
Aaliyah started Sugardoh with a personal mission: to make hair removal less painful, more natural, and environmentally friendly. Her journey began like many entrepreneurs’—with a frustrating personal experience.
After dealing with harsh waxes and irritated skin, she decided to research and experiment with sugar wax formulas in her own home.
Eventually, Aaliyah launched Sugardoh in September 2020, and in less than a year, the product gained serious traction—thanks in part to a viral TikTok moment that turned her small idea into a growing business.
Her mission? To make at-home hair removal not just easy, but enjoyable…
Sugardoh On Shark Tank Season 16
| Entrepreneur | Aliyah Marandiz |
| Business Type | Hair removal product |
| Ask | $500,000 for 5% equity |
| Result | No deal |
| Sharks | None |
Sugardoh Shark Tank Pitch Recap
On Shark Tank Season 16 Episode 3, Aaliyah walked into the Tank full of energy and purpose. She pitched Sugardoh with confidence, emphasizing its unique eco-friendly formula, impressive growth, and loyal customer base.
She asked the Sharks for a deal that would help her pay off business debt, manage inventory, and scale manufacturing. The numbers she shared were a mixed bag—on one hand, Sugardoh had generated over $5.6 million in sales by the end of 2022. On the other, the company had yet to become profitable and was carrying $1.5 million in debt.
Aaliyah also revealed that she and her husband had personally invested $400,000 into keeping the business alive. That’s dedication! But unfortunately, the sharks didn’t see it as an investable opportunity.
Did Sugardoh Get a Deal on Shark Tank?
Sadly, no. Despite her passionate pitch and solid traction, Sugardoh didn’t walk away with a deal.
Here’s a quick breakdown of the Sharks’ reactions:
- Mark Cuban didn’t understand the product or the industry. He was out early.
- Kevin O’Leary thought the valuation was too high, even though he liked the concept.
- Daymond John passed because he thought it would take too long to recoup his investment.
- Kendra Scott, guest shark, loved the idea but was concerned about the debt load and valuation.
- Lori Greiner appreciated the mission but didn’t think the ask would fix the deeper issues.
One by one, they all bowed out, leaving Aaliyah without a Shark but certainly not without options.
Sugardoh Update Shark Tank – What Happened Next?
So, what happened to Sugardoh after Shark Tank?
Surprisingly, things didn’t slow down. In fact, our Sugardoh update shows that the brand continued to grow its online presence and product offerings. They’ve been super active on their social media platforms, especially Instagram and TikTok, where the brand first gained momentum.
In a major win, Urban Outfitters started stocking Sugardoh products—an exciting move that helped Sugardoh break into the retail space beyond Amazon and Ulta Beauty.
Plus, just a few weeks after the Shark Tank episode was filmed, Sugardoh celebrated its fourth anniversary. From a DIY startup in Aaliyah’s living room to a multimillion-dollar brand, that’s some serious progress.
Product Line Expansion – Sugardoh Wax After Shark Tank
Let’s talk about Sugardoh products…
The brand isn’t just sitting pretty on a single kit—they’ve expanded to offer two main formulas: firm and medium, each designed for different hair types and levels of experience.
They also offer starter kits, accessory bundles, and even refill jars to reduce waste. Everything is still made with the same three core ingredients—sugar, water, and citrus—and follows their mission of being clean, compostable, and convenient.
And yes, you can still buy Sugardoh in 2025 directly from their website, on Amazon, and even in select retail stores.
Sugardoh’s Financial Journey – The Ups and Downs
Of course, no Sugardoh Shark Tank update would be complete without taking a closer look at the numbers. Here’s where things get real.
Sugardoh’s first year revenue was $50,000. Thanks to a viral TikTok, that jumped to $2.6 million in 2021. By the end of 2022, they hit $5.6 million in sales. Impressive, right?
But here’s the catch: the company was losing money due to low profit margins and high operating costs. In 2022, Sugardoh had a 60% margin, which is okay—but not great for retail. That led to a 7% net loss, or around $447,000.
The good news? Sugardoh has since increased its margins to about 80% by optimizing suppliers and manufacturing. They’re not profitable yet, but they’re definitely on the right track.
What Makes Sugardoh Stand Out from the Crowd?
Let’s face it—there are tons of hair removal options out there. But Sugardoh’s not just another wax brand. It’s a movement toward gentler, greener self-care.
Here’s why people love it:
- No heat required: Just warm it in your hands and go.
- Compostable packaging: You’re not just ditching hair, you’re ditching waste.
- Cruelty-free and vegan: No animals harmed, and no shady ingredients.
- DIY-friendly: Easy to use at home, with guides and support available online.
So if you’ve got sensitive skin or you’re just tired of the waxing salon routine, Sugardoh might just be your new best friend.
FAQs On Sugardoh Update Shark Tank Season 16
Who Owns Sugardoh?
Sugardoh is privately owned and was founded by Aliyah Marandiz, who currently serves as its CEO. She started the company in 2020, growing it from a dorm-room experiment into a national brand available in over 1,300 Ulta stores.
Did Sugardoh Get A Deal On Shark Tank?
No, Sugardoh did not get a deal on Shark Tank. Despite a strong pitch, all five Sharks passed due to concerns about the company’s high valuation and significant debt. Aaliyah ultimately left the Tank without an investment.
How Did Sugardoh Do After Shark Tank?
After Shark Tank, Sugardoh continued to grow despite not landing a deal. The brand expanded its retail presence to stores like Urban Outfitters and improved its profit margins by optimizing manufacturing. Sugardoh remains active and popular among eco-conscious customers.
Can I Still Buy Sugardoh In 2025?
Yes, you can still buy Sugardoh in 2025. Their products are available on the official Sugardoh website, as well as through major retailers like Amazon, Ulta Beauty, and Urban Outfitters.
Is Sugardoh Still In Business?
Yes! Sugardoh is still in business and thriving as of 2025. The brand continues to offer its all-natural, compostable sugar wax kits through its website, Amazon, Ulta Beauty, and select retailers like Urban Outfitters.
Which Products Are Featured In Shark Tank Season 16 Episode 3?
In Shark Tank Season 16 Episode 3, entrepreneurs pitched four diverse products: Yardsale presented customizable ski poles designed for recreational skiers; Kobee’s Co. offered all-natural, handmade lip balms; Sugardoh introduced at-home sugaring hair removal kits; and Doatnut showcased a line of oat-based donuts. Kendra Scott returned as a guest shark for this episode.
Final Thoughts on Sugardoh Wax Shark Tank Update
Even though Aaliyah didn’t land a deal on Shark Tank, her brand has continued to impress and inspire. In fact, you could argue that Sugardoh’s growth after Shark Tank proves that sometimes you don’t need a Shark to swim.
With retail partnerships, an engaged online community, and a unique product that solves a real problem, Sugardoh is still going strong. The road hasn’t been easy, and the debt is real—but so is Aaliyah’s passion, and that’s worth something.
We’ll be keeping an eye out for the next Sugardoh update, and we won’t be surprised if they end up becoming one of those Shark Tank “what could’ve been” success stories.
To get more details about Shark Tank Season 16 Episode 3, take a look at the links below:
- Yardsale Shark Tank Update
- Kobee’s Shark Tank Update
- Doatnut Shark Tank Update
Before you go, check out our comprehensive list featuring every business update and product from Shark Tank Season 16.